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Blog Archive


Why Your Storefront Needs Facebook

I meet small business owners all the time who say that Facebook and Twitter are nothing but a waste of time and I am always surprised. How can spending time where your customers are be a waste of time? What exactly is wasteful about chatting to the folks who spend money at your establishment? Lets …

Posted by: Gillian Polard on April 28, 2012 @ 11:17 pm
Filed under: Facebook,Marketing,Social Media,Twitter
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Great Customer Service Begins With…

… A great attitude? … Incentives? … Stellar training? All of the above? Maybe its simply a matter of hiring the right people. Lets imagine  that we run a small shoe store. Our shoe store specializes in fun, sexy, youthful women’s shoes. Our average price point is $60. Our average customer is late teens to …

Posted by: Gillian Polard on April 25, 2012 @ 8:04 pm
Filed under: Customer Service,Standing Out
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Personal Branding For the Fashionista

To be trusted enough for someone to pay you to provide a service, you need street cred. to be trusted enough to provide style advice you need to have photographic evidence that you practise what you preach. In other words, you gotta look the part! You need to drive traffic to your fashion blog, your …

Posted by: Gillian Polard on April 19, 2012 @ 1:05 am
Filed under: Branding,Social Media,Standing Out
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Excellent Customer Service – The Frontline Force

Providing excellent customer service is a goal for everyone, not just for salespeople. Sometimes I wonder if people forget this fact. Consumers can and will hire the services of a different lawyer,  caterer, podiatrist etc if they find that they are being mistreated by rude frontline staff. When hiring reception staff it is imperative that you …

Posted by: Gillian Polard on April 10, 2012 @ 1:45 pm
Filed under: Branding,Customer Service,Standing Out
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VIP Customer

How important would you say that your customers feel? Do they all get treated like VIPs or do you save that special treatment for the big spenders? Do you know most  folk’s names or do they all kind of blur together? I ask because it occurred to me the other day that I have been …

Posted by: Gillian Polard on April 7, 2012 @ 11:25 pm
Filed under: Customer Service,Standing Out
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Gandhi’s 10 Fundamentals Applied to Customer Service

I came across this poster on Pintrest and I couldn't resist taking Gandhi's brilliant principals and applying them to customer service basics. 1- Change Yourself This applies to customer service in the sense that the Customer is always right. We have policies and procedures for a reason but if it means that your customer is about …

Posted by: Gillian Polard on @ 7:59 am
Filed under: Customer Service,Social Media,Standing Out
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Who are we?

Everyone online has a style or vibe. Its the persona they possess and although a commercial account would call it a brand, its still the same thing. Its important to know who you are and what you stand for. What is your mission statement (for the record, I constantly tweak mine so you should also …

Posted by: Gillian Polard on April 6, 2012 @ 9:27 pm
Filed under: Branding,Social Media,Twitter
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Hello!

Its great to connect with you! I am still in the process of building this site but I think if you’ve found me, you might be needing help connecting to your customers. Whether that means through social media, blogging, video or in person we can help you assess the current temperature and coordinate a plan …

Posted by: Gillian Polard on April 4, 2012 @ 5:24 am
Filed under: Uncategorized
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